The ANWB presented the challenge of creating a concept for an activation at the holiday fair. The goal was to generate traffic to various booths (long-distance travel, car travel, domestic travel, hiking vacations, etc.). The action also needed to provide a friendly way to gather information about the travel interests of the fair’s visitors.

The concept, developed in collaboration between ANWB and Loyalty Makers, involves a stamp passport where visitors could collect stamps from various ANWB booths spread throughout the entire fair. Each booth had its own (ANWB) related stamp icon: an airplane, a car, hiking shoes, the Netherlands, a camper, a tent, and a suitcase.