RODI PETFOOD

our cases / KNOW THE DOG (AND THE OWNER)

KNOW THE DOG (AND THE OWNER)

Rodi petfood is a brand of pet food for dogs. The brand consists of two product groups, Rodi Hamburgers (frozen) and Rodi Sausage (pet food) and is available at supermarket and pet shop.

Devise an overarching campaign that will help us understand more about the buyers of our products. As a reward, we will give away prizes.

In collaboration with Premium Petfood Brands, the campaign was designed to gain more insight into the customer base of the Rodi brand. With a win campaign, communicated on the packaging of Rodi Sausage, customers were made aware that Rodi Hamburgers are also available in the freezer compartment.

Participants could win prizes by entering the unique action code on the website. In this way, Rodi has built up a customer and dog database that allows better customer insight and targeted, personalised communication.