Think of an umbrella campaign that will give us more insight into the buyers of our products. We will give away prizes as a reward.

In cooperation with Premium Petfood Brands, the campaign was set up to gain more insight into the Rodi brand’s customer base. A competition was launched, communicated on the packages of Rodi Sausage, where customers were made aware that Rodi Hamburgers were also available in the freezer compartment. Participants could win prizes by filling in the unique promotional code on the website. This allowed Rodi to build up a customer and dog database which gave a better insight into the customer and enabled targeted and personalised communication.