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We’ll dig in!
PON CATERPILLAR
Increase the market share and awareness of the compact (mini) diggers and shovel loaders among the target group.
The ‘bubble’ – real laces – in the envelope allowed the target group to sign up for an appointment with the included voucher code, which entitled you to receive Cat work boots. This stimulated a sales order and linked it to an incentive. This all-round campaign was an effective way of creating market share and brand awareness.
Campaign page where the target audience could schedule an appointment and location and submit their shoe size.
Customers would receive their Cat work shoes.
As a reward for purchasing a machine, the customer received a voucher to sign up and choose an incentive.
Pon Caterpillar
PON POWER AND PON EQUIPMENT ARE THE OFFICIAL CATERPILLAR DEALERS IN THE NETHERLANDS. THE SUPPLIER OF TOTAL SOLUTIONS WITH CAT MACHINES, ENGINES AND GENERATORS FOR EARTHMOVING PROJECTS.
